International Study
international study
Training Introduction
Asia-Pacific
Cross border e-commerce
International training
Looking at the world, as the only superpower currently, the United States has unparalleled international leadership and is also known as the birthplace of world innovation, attracting many teams to explore. Technology companies such as Tesla, Microsoft, Apple, Google, Amazon, Facebook, etc., with their innovative capabilities, not only have numerous employees and resources around the world, but also hold a significant voice in the international industry. So, where are the strong genes of technological innovation in these companies? We have discovered the following 8 core commonalities from them:
Market opportunity perception ability:Be the first to discover opportunities in overseas segmented markets;
Customer demand insight ability: deeply insight into the real needs of overseas customers;
Brand positioning ability: Established a clear national market unit brand positioning;
Customer management capability: outstanding content marketing and customer management capabilities with collaborative division of labor between headquarters and national markets;
Multi pipeline management capability: Building highly practical online and offline multi pipeline integration management capabilities;
Customer value management capability: Created efficient international market customer service and supply chain organizational capabilities;
Organizational implementation capability: has formed an agile and efficient international marketing organizational system and processes;
Intellectual property innovation capability: providing an enterprise's intellectual property management system and value innovation capability.
The successful practices and trial and error experiences of these enterprises have great inspiration and reference significance for many Chinese overseas enterprises. In the post pandemic era, it is time for us to get ready and start anew, to rediscover the new business world. International training is an interconnected learning process that involves 8 days and 7 nights of themed course training, benchmark enterprise visits, excellent project inspections, political and business exchange activities, and in-depth cultural experiences. It analyzes the training theme layer by layer, provides comprehensive understanding and deep learning, and refuses to skim through the motions.
Let's embark on a journey of exploration together! Listen to the teachings of the masters, explore the innovative genes of the United States, and gain insight into Sino US relations. Together, we will deeply explore the enterprises, technology, innovation, education, investment, wealth management, and other aspects of major cities in the United States, and experience its pursuit of the ultimate "innovative spirit". Are you ready?
一、 Project Introduction
Theme: "Innovation of Enterprise Intellectual Property Value" Training
Country: United States
Time: 2023
Travel duration: 8-9 days
Industry focus: new economy+new fields+new formats
Meeting companies: Fortune Global 500
二、 Training highlights
1. China US cooperation platform
The IPIC platform currently has resources from multiple Chinese and American companies, covering various key industries and fields. It has extensive communication and cooperation with chambers of commerce and associations across the United States, as well as major government departments, mainstream society, academic institutions, and associations in China and the United States. Comprehensive and high-end resource benefits, deep and efficient revenue and profitability, can quickly and efficiently provide you with the necessary business information and seek international strategic partners, ultimately achieving mutual benefit and cultural exchange.
2. Authoritative Guest Dialogue
We will lead study tour enterprises to enter the forefront of global technological innovation and research and development. Top industry technology experts and scholars from the United States will converse with you, bringing you authoritative business interpretations and industry trend predictions.
3. Covering global industrial clusters
Focusing on the United States, focusing on emerging industries, conducting in-depth case studies, gaining insights into key elements of sustained leadership by top enterprises, building a global agile team, implementing cutting-edge practices, and transforming and applying technological achievements. Covering top universities, innovation research centers, renowned experts and professors, Fortune Global 500 companies, intellectual property innovation enterprises, and high-tech industry clusters.
4. Learn from top global venture capitalists and explore the secrets of American innovation
Witnessing and visiting world-class enterprises firsthand, asking about the inheritance of family businesses, and experiencing the current situation and future commercial value of world-class enterprises firsthand.
5. Explore American landmarks and immerse yourself in the beauty of developed and bustling cities
The United States, a magnificent, modern and diverse country, is a place to study abroad, explore American destinations, and experience the fashion, romance, nobility, and casual lifestyle of the United States.
6. Other exclusive customized itinerary content.
三、 This project is suitable for the target audience
1. Founders and CEOs of leading private enterprises/family businesses in segmented industries
2. Main responsible persons of traditional enterprises seeking industrial upgrading
3. The main leaders of ODM and OEM enterprises seeking value innovation
4. Partner of VC/PE and other industrial financial investment institutions
5. Leaders of innovative technology enterprises and national key innovative enterprises
6. Industrial cluster park/government/business association organization leader
四、Meet the target path of this project
1. Clear goals
Develop plans, clarify overall strategic goals and development paths, pursue value innovation, and achieve innovative results.
2. Strategic diagnosis
Conduct comprehensive strategic insights and decomposition (diagnosis) based on the dynamic changes in the external environment and the current situation of the enterprise.
3. Strategic unity
Unified internal strategy and coordinated consistency.
4. Investigation and research
To conduct on-site inspections and research on local markets and benchmark enterprises, learn innovative ways, and promote business cooperation.
5. Global Strategy Implementation
According to the development plan, optimize the existing implementation mode, create innovation, and establish new business cooperation.
6. Resource import
Seeking overseas resources and having the opportunity to introduce new resources to the company.
7. Business cooperation
Establish long-term and reliable business cooperation for specific topics, projects, and business opportunities.
8. Establish an international marketing strategy system
To truly establish global development capabilities in intellectual property, innovation, management, talent, brand, marketing, and cross-cultural communication, and become a leading and competitive enterprise in the world.
9. To achieve the goals of each stage
Intellectual property and value innovation are mutually reinforcing, gradually achieving a sustainable and cyclical international enterprise.
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